The University of Iowa used Gatherly to helpresidency applicants learn more about the program
When the University of Iowa's residency program needed a way to supplement the virtual recruitment season by giving applicants an opportunity to meet each other and learn more about the program, Caroline Martin chose Gatherly.
Industry
Higher education
Use Case
Residency Interview Day
Attendees
350
About The Event
The University of Iowa - Residency Recruitment
After completing their interview process, The University of Iowa's residency program invited applicants to an optional open house for networking and more information about the program. Both faculty members and current residents gave presentations on six different topics. Applicants could move between topic areas to learn about the program and meet faculty, staff, residents, and other applicants. About Caroline Martin
Education Specialist I The University of Iowa
Caroline Martin is an Education Specialist for the University of Iowa and was the organizer for this event. Caroline served as the host for the event, sent out invitations, answered any questions, and was present during the event to make sure things ran smoothly. "Gatherly made it easy for me to see our applicants having good conversations in our various topic areas."
Gatherly's maps make it simple for event administrators to monitor engagement within their events. Watch as your attendees move from floor to floor and start new conversations with others. For residency programs like The University of Iowa, the spatial component of Gatherly is the missing link between virtual and physical meetings. Gatherly has enabled residency applicants to continue to form relationships remotely. "Using Gatherly, people really appreciated visiting so many different areas within one virtual session."
Caroline Martin took advantage of Gatherly's customization to designate a variety of topic areas applicants could visit to learn more about specific components of The University of Iowa's residency program. Enabling applicants to interact with the event in a way that felt natural and coincided with their own interests, was a key factor in Caroline's decision to use Gatherly. "People are becoming accustomed to how convenient using virtual platforms like Gatherly are for meetings."
Although none of Caroline Martin's attendees had used Gatherly before, they have become accustomed to using virtual platforms for online meetings. Additionally, they appreciated the ability to move from one topic area to another within Gatherly, while enjoying the convenience of attending remotely Why The University of Iowa chose Gatherly over Zoom. "Zoom doesn't feel organic in the way that you interact with others. We wanted something that would allow for more spontaneous conversation."
Better customization
Caroline designed six different topic areas for applicants to visit and make new connections.
Measurable engagement
Because applicants were able to move around in a virtual space it was easier for Caroline to see engagement.
The convenience factor
Applicants are becoming familiar with virtual platforms and appreciate the convenience of being remote.
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