Sponsorship Strategies for Virtual Events

As we look ahead to 2025, one thing is clear: it’s going to be a tough year for a lot of businesses.

With the economy tightening and many companies looking to cut costs, traditional event planning—especially in-person—will likely take a back seat. That means fewer big budgets for venues and the usual event bells and whistles.

But that doesn’t mean engagement has to suffer.

In fact, virtual events are stepping up in a big way, and there's one major strategy that can help organizations keep the momentum going without burning through their budgets: event sponsorship.

Why Virtual Event Sponsorship Matters More Than Ever

Sponsorship can be a great way to fund events, boost brand visibility, and offer value to your audience—all without relying on internal budgets.

But here’s the catch: most sponsors haven’t been too excited about virtual events in the past.

Why? Because let’s face it—many virtual platforms fall flat when it comes to creating real engagement or giving sponsors meaningful visibility. Logo placement on a webinar screen just doesn’t cut it anymore.

This Is Where Gatherly Comes In

At Gatherly, we believe virtual events should feel just as dynamic and connected as being there in person. That’s why we’ve built digital event venues that go far beyond the basic webinar format.

Imagine a virtual space with multiple interactive floors, fully branded booths, event landing pages, and even custom floor names. Attendees can explore, connect, and interact just like they would at a real-world event.

And for sponsors? That means tons of natural opportunities to get noticed, start conversations, and create memorable brand experiences.

Real Engagement. Real Visibility. Real ROI.

With Gatherly, sponsors aren’t just an afterthought. They’re integrated into the event experience in a way that feels authentic and valuable—for both the sponsor and the attendee. Some of the ways we make it happen:

• Branded floor names and signage throughout the venue

• Immersive sponsor booths with interactive content

• White-labeled events that make your sponsors shine

• Live engagement opportunities that drive real-time connections

• Analytics and insights that actually show ROI
  

Whether you’re hosting a networking session, a product launch, or an industry conference, you don’t have to compromise on experience—or funding.

Let’s Get Creative—Together