Case Study: State Farm Founder's Day - A Virtual Celebration of Community & Connection

Event Overview

State Farm’s Founders Day Celebration brings employees together in an engaging and interactive virtual environment.

Taking place on multiple dates, this event allows thousands of attendees to participate, with separate event links ensuring smooth access and a seamless experience each time.

Founders Day Floors

Crafting an Immersive Experience

Gatherly’s platform creates a vibrant and engaging virtual space that reflects the Founders Day theme of "Summer Fun, Red & White."

A dynamic Welcome Lounge, staffed by Ryan’s Team, serves as the central hub, guiding attendees to different event spaces.

The event features an all-new Pet Floor, where participants explore "Pet Clause & Memories," adding a unique and heartwarming element to the celebration.

The Volunteer Village provides a space for attendees to connect with nonprofit organizations, including a dedicated section for the American Red Cross, encouraging participation in meaningful causes.

The Cinema Floors offer three different screening experiences, while the My Neighborhood sections launch attendees into an interactive exploration of their communities.

The event also features an In-App Games Garden, where participants play engaging virtual games at their own pace.

For those looking to connect with colleagues, the Networking Lounge offers an ideal space for organic conversations.

Delivering a Seamless Experience

Gatherly provides a fully customized and intuitive platform, ensuring that all elements of the Founders Day Celebration run smoothly.

With clearly designated spaces, real-time support, and an engaging mix of activities, the event fosters community, celebration, and meaningful interactions among attendees.

By leveraging Gatherly’s advanced virtual solutions, State Farm strengthens connections among employees while celebrating the company’s rich history and shared future.