Case Study: Georgia Institute of Technology – Where Creativity Moves Freely!

Georgia Tech Floors

Georgia Tech’s Design programs push the boundaries of applied creativity—from architecture and industrial design to user experience and urban planning.

In a space where ideation is everything, the tools that support students must be just as flexible and imaginative.

Rethinking the Virtual Critique In creative fields, feedback is most valuable when it’s conversational, unhurried, and responsive.

traditional video calls often created an environment that was overly structured or too flat for in-depth design dialogue.

Georgia Tech Floors

A Studio-Like Experience—Without the Studio Gatherly helped recreate the feeling of an open studio critique. Students laid out work in different zones, moving freely between peers and faculty for spontaneous feedback.

Reviewers could “walk the floor,” revisit conversations, and offer layered responses—just like they might during an in-person design review.

The result? Feedback felt alive. The format allowed for iterative discussions, unexpected collaboration, and the kind of energy that only comes when creative people have room to breathe, roam, and react.