Overview
The Advancing Naturopathic Medicine Conference is a two-day event designed to unite practitioners, researchers, and industry leaders across British Columbia. Focused on innovation, the conference combines thought-provoking lectures, meaningful networking opportunities, and interactive exhibitor experiences. To deliver a dynamic virtual experience, the organizers turned to Gatherly.
The Challenge
The goal was clear: create a virtual environment that feels alive. The organizers needed a platform that could:
Seamlessly host multiple hours of expert-led lectures
Encourage organic networking without relying on rigid breakout rooms
Provide a dynamic and interactive exhibitor experience
Avoid the static, one-directional feel common to many virtual events
Gatherly’s Solution
Gatherly offered a fully immersive experience tailored to meet the conference’s vision.
Immersive Learning
Each day featured six hours of expert lectures across a variety of topics. Gatherly provided structured, dedicated spaces for each session, allowing attendees to move freely between talks without interruptions or technical complications. The user-friendly layout encouraged exploration and flexibility.
Intentional Networking
Networking was a key focus, with three hours per day dedicated to connecting. Gatherly’s spatial video chat technology allowed attendees to move through virtual spaces and engage in natural, face-to-face conversations. This approach mirrored real-life interactions, supporting deeper, more intentional connections.
Interactive Exhibitor Floor
The virtual exhibitor hall was designed for more than passive browsing. Exhibitors hosted branded spaces where they could present live demos, answer questions, and build meaningful relationships with attendees. The layout encouraged exploration, offering a more engaging alternative to static sponsor pages.
Seamless Flow
From the moment attendees logged in, the experience was intuitive. Transitions between lectures, networking sessions, and the trade floor were smooth and uninterrupted, minimizing drop-off and maximizing participation.
The Outcome
Gatherly empowered the Advancing Naturopathic Medicine Conference to go beyond the limitations of traditional virtual platforms. Attendees remained engaged throughout both days, exhibitors reported valuable interactions, and the event maintained a high level of energy and professionalism from start to finish.
