Case Study: AmeriVet Veterinary Partners

Scaling Culture Across 213 Locations With Gatherly

About AmeriVet

Headquartered in San Antonio, Texas, AmeriVet Veterinary Partners is one of the fastest-growing veterinary groups in the United States. With 213 locations nationwide, over 3,500 employees, and a mission to empower veterinary professionals, AmeriVet continues to redefine what it means to build a unified culture across a distributed workforce.

Under the leadership of CEO Jason Heffelfinger and Chief Medical Officer Dr. Whitney Miller, AmeriVet has embraced digital transformation as a core strategy for advancing culture, operational efficiency, and employee connection.

AmeriVet Flagship Event: DVM New Grad Summit 2025 (Gatherly)

The Challenge

With rapid growth and a nationwide footprint, AmeriVet faced a fundamental challenge:

• How to bring together thousands of employees across hundreds of clinics in a way that feels personal, engaging, and aligned with their mission.

  
  

The Gatherly Solution

AmeriVet turned to Gatherly.io to create life-like, immersive experiences that go beyond static video calls.

AmeriVet recently hosted its second annual DVM New Grad Summit on Gatherly—a pivotal event that introduced new veterinarians to the company’s mission, values, and future vision.

Key themes included:

• Prioritizing tech enablement to strengthen culture and efficiency

• Leveraging the collective knowledge of 3,500+ employees through more frequent knowledge-sharing

• Growing and reinforcing AmeriVet’s unique culture across 213 locations

• Exploring AI integrations to enhance operations

Ongoing Engagement: Monthly Leadership Development

Beyond flagship summits, AmeriVet uses Gatherly monthly to host Leadership Development Sessions. These sessions create continuous opportunities for leaders across the organization to learn, connect, and collaborate.

WHY?

Results & Impact

The AmeriVet–Gatherly partnership has become a staple of AmeriVet’s cultural and operational strategy.

• Exceptional User Experience: Closest thing to “being in the room together.”

• Flexible Event Design: Organizers can broadcast to the full audience or enable multi-track breakout activities with a single click—allowing attendees to choose where to spend their time.

• Actionable Analytics: Post-event, AmeriVet receives detailed behavioral analytics, including:

  • Number of new conversations started

  • Number of new people met

  • Popular event areas and sessions

  • Full event recordings

This level of insight enables AmeriVet to understand exactly how their teams are engaging and to continuously improve future events.

Why It Works

Gatherly has helped AmeriVet:

• Scale culture across 213 locations in a way that feels connected and personal

• Foster organic relationship-building at scale

• Enhance leadership development and knowledge-sharing

• Leverage behavioral data to optimize engagement

Conclusion

For AmeriVet, Gatherly is more than an events platform—it is a strategic partner in culture-building. Together, we’re redefining what virtual connection looks like for veterinary organizations nationwide.

As AmeriVet continues to grow, Gatherly will remain a cornerstone of how their people connect, learn, and thrive together.

Here’s to advancing online event experiences!