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Case Study: Affinity Group Career Event by SeatGeek

Event Name: Affinity Group Career  

Event Date: May 30, 2024  

Participants: 300  

Company: SeatGeek  

Objective:

SeatGeek successfully organized the Affinity Group Career event, aimed at connecting team members, engaging them in fun activities, and showcasing the diverse Affinity Groups within the company. The event fostered camaraderie, celebrated teamwork, and encouraged exploration of shared interests among colleagues.


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Introduction


On May 30, 2024, SeatGeek hosted the Affinity Group Career event, a unique initiative designed to strengthen team bonds and celebrate diversity within the company. With 300 participants, the event featured a variety of engaging activities, competitions, and opportunities to learn about different Affinity Groups. This case study delves into the event's objectives, execution, and outcomes, highlighting its success and positive impact on SeatGeek’s community.



Objectives


SeatGeek aimed to achieve several key objectives through this event:


1. Foster Camaraderie: Strengthen relationships among team members through interactive and enjoyable activities.

2. Celebrate Teamwork: Recognize and celebrate the importance of teamwork in achieving collective goals.

3. Showcase Diversity: Highlight the diverse Affinity Groups within SeatGeek and encourage participation.

4. Encourage Exploration: Motivate employees to explore shared interests and engage with different groups within the company.



Event Execution


Planning and Preparation:

The planning process was meticulous, with Erin Bourne leading the coordination efforts. SeatGeek collaborated with Golocal Virtual Events to ensure a seamless and engaging event experience. The venue was chosen for its capacity to accommodate the large number of participants and its conducive environment for various activities.


Promotion and Registration:

A comprehensive internal marketing campaign was launched to promote the event. Communication channels included emails, internal newsletters, and team meetings. The excitement generated by the promotional efforts resulted in full participation, with 300 team members registering for the event.


Event Activities: 

The Affinity Group Career event featured a mix of activities designed to maximize engagement and interaction among participants:


- Welcome Address: The event kicked off with a welcome address from Erin Bourne, outlining the event's objectives and setting a positive tone.


- Interactive Workshops: A series of workshops allowed participants to learn about different Affinity Groups and engage in activities related to their interests.


- Team Competitions: Fun and competitive games were organized, fostering teamwork and camaraderie among participants. Prizes were awarded to the winning teams, adding an element of excitement.


- Affinity Group Presentations: Representatives from various Affinity Groups gave presentations to introduce their groups, share their missions, and encourage new members to join.


- Networking Sessions: Dedicated networking sessions provided opportunities for employees to connect with colleagues from different departments and backgrounds.


- Reflection and Feedback: The event concluded with a reflection session, where participants shared their experiences and provided feedback for future events.


Outcomes and Impact


The Affinity Group Career event was a tremendous success, achieving its objectives and making a significant impact on SeatGeek’s community:


1. Strengthened Camaraderie:

Participants reported feeling a stronger sense of camaraderie and connection with their colleagues, enhancing the overall team spirit.


2. Celebrated Teamwork:  

The competitive activities and games highlighted the importance of teamwork, with participants recognizing and celebrating their collective achievements.


3. Increased Awareness of Diversity:  

The event effectively showcased the diverse Affinity Groups within SeatGeek, raising awareness and encouraging participation among employees.


4. Encouraged Exploration:

Many participants expressed interest in joining new Affinity Groups and exploring shared interests, leading to greater engagement within the company.


5. Positive Feedback:

The feedback from participants was overwhelmingly positive, with many praising the organization and the variety of activities offered.


Conclusion


The Affinity Group Career event held by SeatGeek on May 30, 2024, was a remarkable success, achieving its goals of fostering camaraderie, celebrating teamwork, and showcasing diversity within the company. By providing a platform for engaging activities and meaningful interactions, the event strengthened the sense of community among employees and encouraged the exploration of shared interests. Golocal Virtual Events is proud to have contributed to the success of this event and looks forward to supporting SeatGeek in future initiatives.



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