The team at Event Strategy Group are experts in strategy and production for business event and incentive programs. They help their clients accelerate sales cycles and deepen customer relationships through digital, in-person, and hybrid experiences.
Brendan works to oversee the event ecosystem for each event an Event Strategy Group client hosts. Brendan consults his clients on which technologies would work best for their given event. He then explains the functionality and benefits of each piece of technology. Beyond building the event ecosystem, Brendan also plays a key role in the design, implementation, and technical support provided for each client event.
Event Strategy Group was looking for a way to increase interpersonal communication in their virtual events. They found that while tools like Zoom worked well for one-way communication, they failed to encourage the kinds of conversations we have at in-person events. When Brendan heard about Gatherly he started recommending it to clients looking for a networking capability. Soon enough, a Fortune 50 company chose Gatherly for their event.
As Brendan looks forward to the future of hybrid and digital events he is confident there is a place for Gatherly. In these instances, he emphasizes the importance of virtual event platform's user experience when creating a frictionless transition between in-person activities and virtual networking. This focus on simplicity also helps event organizers when explaining the technology to attendees.
Simplicity is key as event production agencies like the Event Strategy Group look at the future of virtual and hybrid events. Many attendees are new to virtual event platforms and must overcome a learning curve while attending the event. With Gatherly's growing feature set and superior user experience, Brendan's clients have an easier time understanding the technology, and in return, are more engaged.
Hosting an event can be stressful. Gatherly gives you the tools and support to deliver a memorable experience, all without breaking a sweat.
"The Gatherly team has been so easy to work with. They are super responsive to our needs and are so focused on creating engaging attendee experiences."
Gina Rosales I Founder of Make it Mariko
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